“What’s the Difference Between What You Do & Me Hitting ‘Promote’?”

If you’re in the market for someone to do your social media advertising, then you’ve probably seen that “Promote” button Instagram shows or the “Boost Post” button Facebook offers up. While they’re making it easy for you to spend your advertising dollars, what they aren’t offering is effectiveness. Here’s why.

What’s Your Goal?

Here are your options when you “Promote” something directly through Instagram:

• More Profile Visits

• More Website Visits

• More Messages

On Facebook, “Boost Post” gets you:

• Get More Messages

• Get More Website Visitors

• Get More Engagement

• Get More Leads

• Get More Calls

Now, here are the options when I handle the advertising inside of Ads Manager, Facebook/Instagram’s ad management platform:

• Create Brand Awareness

• Reach More People

• Drive Traffic to Your Site

• Create Engagement with Posts

• Promote App Installs

• Encourage Video Views

• Generate Leads

• Generate Messages

• Create Conversions (SALES, BA-BY!)

• Drive Catalog Sales

• Drive Traffic to Your Stores

See what I mean? You probably want something a little more than for someone to simply visit your website or Instagram profile. You might want sales or you just might want to reach as many people as possible with your message. Now let’s take a look at something just as important as the objective you have for your ads, let’s take a look at…

Who’s Your Audience?

“Promote” something on Instagram, and you get to select:

• Locations

• Interests

• Age & Gender

On Facebook, “Boost Post” takes it a step further giving you the options:

• People Who Like Your Page

• People Who Like Your Page and Their Friends

• People in Your Local Area

• Locations

• Age & Gender

• Interests

• Behaviors (someone has an anniversary coming up, someone who is engaged in political convos, etc.)

• Demographics (education, financial status, parents of young children, relationship status, job title, etc.)

But did you know that you can advertise to even more targeted audiences? Yup. When I handle the advertising for you, we’ll reach:

• People who have visited your website but didn’t purchase something or went to page A but didn’t make it to page B

• Past customers

• Lists of potential customers

• Lookalike Audiences - people who have the same behaviors, demographics and interests as people who already know who you are and like you!

With advertising, there are hundreds of combinations to choose which can either make or break your efforts. Are you confident that you’re able to do that by simply hitting “promote” on that Instagram post?